It started like most bad ideas do: a bunch of friends in the Alps, too much confidence, and someone saying, “This season I'm sending a backflip.” Nobody actually did—but the line stuck. A twist on “send nudes” that became our inside joke and unofficial battle cry: send backflip.

SNB was born in the Swiss Alps and built for the people whose whole personality is “just send it”. The ones who overshoot, undershoot, tomahawk, lose a ski, laugh it off and go again. We're not here to pretend every run is perfect—we're here for the sketchy landings, the crash reels and the stories that get told all season.

SNB isn't about looking like a pro. It's about being the friend who says “yo, film this” and sending it anyway.